The sales and marketing component of your business is responsible for finding clients, making sales, and generating revenue. It’s what drives the business.
Too many business owners are intimidated by the idea of selling and focus on this area of their business only because they have believe they have no other choice. But when you’re still acting as the sole revenue generator for your company, it’s important to focus your attention on generating profitable sales. If you don’t your business won’t survive, let alone flourish. It’s only as your business grows that you can step back from this area of your business. To do that, it’s critical that you create a profitable selling system.