Simply put, responsible business is the practice of creating customer value through the active concern for people, ethics, equity, and environmental impacts while running a profitable business. The Quintuple Bottom Line (QBL) of Responsible Business is described by the words Profit, People, Planet, Ethics, and Equity (Triple ‘P’, double ‘E’).
We believe sustainability is the new digital—it will create the most powerful force of change in our generation, transforming how we live and work and driving new value and growth for everyone.
We are making sustainability one of our biggest responsibilities, embedding it by design into our core business—into everything we do and for everyone we work with.
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